In order to get to this font we had to answer a series of questions. Are you Emotional or Rational? I chose Rational.The next question was are you understated or assertive? I chose assertive. Next he asked if you are traditional or progressive? i chose progressive. Lastly they asked are you relaxed or disciplined? I considered myself as disciplined. This gave me the type of New Alphabet. It has no curves and is limited to horizontal and vertical strokes. This is a font that doesn't make sense to many people but its creator and that is why it explains me. It portrays discipline and assertiveness through the strict lines. It also shows the progressive spirit of a contemporary form