Wednesday, March 25, 2015

Desktop and Mobile trends

Desktop vs. Mobile

Over the years trends in desktop sessions has gone down steadily and mobile usage has gone up. Most predict that this trend will continue to happen and even in a more dramatic way.

Data

 The first graph pictured to the left shows total minutes used per month by a desktop, app only, and browser only. Both the app and browser are mobile ways of viewing the website. This graph proves the hypothesis of the desktop and mobile rates intersecting in January of 2014 with desktop numbers going down and the mobile going up.
 This second line graph truly validates the first graph above. This graph is more concise in showing mobile altogether and then of course desktop. This graph brought from a different source also shows the intersection point occurring in 2014. However this also illustrates that although mobile devices are becoming useful, desktops still are of a service.
This final chart represents exactly what the first line graph did and continues to solidify the results. Unlike the graphs above this chart gives a specific example of the stagnant desktop users between 2013 and 2014. While Mobile web and app contented to grow, desktop stayed the same.







Acquisition and Behavior

Other factors such as bounce rate, page session and average session duration plays a part in these results. First we will take a look at bounce rate. Bounce rate is the percent of viewers who leave the site after viewing only one page. A high bounce rate for mobile may mean the information was easy to access. They got what they needed and the web designer did their job. For a desktop a high bounce rate could be a negative thing. Meaning the website was boring and didn't do it's job of holding the viewer's attention. Page session and average session duration hasn't played much part in the evolution because it has changed barely over the years. 

Sources

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